Today, the 8th of March, marks an important date not only for women but for our whole society. We would therefore like to take this essential occasion of international women’s day to talk about the importance of gender equality and why it is a win for everyone.
The term gender equality has raised more and more attention in the last couple of years. But very often when we think of gender equality, we only think about women and their benefit. In my opinion, this is one of the biggest misunderstandings in history! Gender equality is a better option for everyone because it allows equal chances and rights without discrimination or biases. This means that women can have a career if they want to but also that men don’t need to be the sole breadwinners and can decide whether they want to work full time, part-time or not at all. Ultimately, gender stereotypes are a thing of the past!
The decision to have children and start a family is a crucial point for many women and men in deciding for or against their career. Since childcare is limited and expensive, young parents often have to decide who will spend more time at home with the children. In the majority of cases the decision falls on the mother for two reasons:
- The traditional mindset: which views women as better childcarers.
- The pay gap: many women earn less on average than their male companions.
In Switzerland, for example, there is a pay gap of 11.4% and more than half of it is unexplained. Here and in many other countries, only one out of 50 companies has a woman as CEO (SMI-Expanded). Female representation in management teams is below 10% and you mostly find women in the so-called low power positions such as HR and Communication. Iceland takes the worldwide lead with 30% of women CEOs.
Consistent research shows that diverse teams bring better results because mixed gendered teams make better decisions and are more innovative. As the world gets more and more complex, there is a demand for many different skill sets. In the future, we will need as many different skills as possible and women bring other skills to the table than men.
But there are not only business-related topics that show that our society needs to change. Across the globe, many causes keep driving the gap between genders such as uneven access to education, employment and healthcare not to mention the many forms of gender-based violence countless women are subjected to. Many causes of structural inequality such as menstruation, child-marriages and female genital mutilation, are considered a taboo topic in many parts of the world and urgently need to be destigmatized if we are to achieve a more equal world.
Here are a few facts that clearly depict certain structural inequalities:
- Girls and women pay a high tax on hygiene articles such as tampons and pads, whereas condoms for example are not taxed.
- In developing countries at least 30% and up to 95% of girls are missing school because of their periods and the stigmatization around it, therefore losing crucial steps in their education. 
- 80% of medicine in the US is taken by women, but the effect it has on them is mostly unknown, as medical research is mostly conducted on men. 
- Despite ongoing research on birth control pills for men, this product has never been launched on the market because of its side effects. The birth control pill for women has the exact same side effects but has been on the market for decades.
- Women have a 47% higher chance of getting severely injured in a car accident because safety features are designed for men. [4
These are but a few specific examples of some of the structural causes of increasing inequality. According to the UN Gender Pay Gap Report, it will take us almost another 200 years to achieve true gender equality if we continue down this path. So, all of us need to take action now!
What women can do
Nothing. In the past years women were expected to change in order to fit in a male-dominated environment. But what we should be doing is fixing the system and not women’s behaviour. Having said that, women can be more confident, visible, speak up their minds, trust in their skills, stop pampering their partners and lift up their female friends.
What men can do
Equality begins at home. Only if family work is equally distributed, can we have a chance to achieve real equality. Men can divide the tasks and responsibilities at home equally with their partners. Additionally, they can empower their partners in their environment to follow their dreams. It is also crucial that men call out inequality and injustice when they become aware of it, whether in the workplace, at home or in any other context.
What companies can do
Companies need to de-bias the system so that women get a fair chance of being a part of it. What does that mean? For example, male recruiters often unconsciously prefer male candidates. To avoid such unconscious bias, a company should have a diverse recruitment team. Another step companies can do, is to offer flexible working models to men and women so that parents can better handle the rush hours of their lives. Paid parental leave for both parents is also another way of ensuring that both members of a couple can continue their careers after having a child.
What politics can do
Governments need to take more action so as to structurally create a more equal and balanced system. For example, a tax system that rewards households where both partners are working, like in Sweden. Another great opportunity is to offer a good childcare infrastructure. For instance, in Canada, one day in childcare only costs 2 francs, thanks to high subsidies. Equally helpful is the introduction of all-day schools, which allows both parents to work full-time.
Last but not least the world of Academia and Media plays a big role. The academic world, for instance, needs to develop a system that does not repeat stereotypes, especially in the STEM areas. It should make sure that children do not only see traditional gender roles and gendered professions but rather develop a tolerant and liberal understanding of gender. The media on the other hand needs to stop representing women as sexual objects and start to create new images of women instead. This can be made possible by increasing the share of women’s voices in scientific matters for instance. It can also be very useful in destigmatizing taboo topics and creating not only awareness but also a discussion around them.
Standing up for women does not mean abandoning the male gender. On the contrary: breaking away from old stereotypes means setting new possibilities for everyone. We must use this day and see it as an opportunity to make the world a fairer, more tolerant and ultimately more equal place not only for women but for society as a whole.
 WeAdvance, Gender Intelligence Report, 2020.
 “Social Impacts of Menstruation”, BMC Reproductive Health, March 2017.
 Mann – das Mass aller Dinge, Beobachter, 2021.
 Mann – das Mass aller Dinge, Beobachter, 2021.